Even though artificial intelligence can bring about a substantial positive impact in many areas of our lives, AI's inappropriate and unethical use has become a big concern in recent years. During my investigation of artificial intelligence in business and in societies in the last five years, I have been negatively surprised by the quantity of wrong and unethical usage of AI worldwide. Several big technology companies have been involved in scandals by allowing wrong and unethical use of data and artificial intelligence in their platforms. The most well-known is the Cambridge Analytica scandal. Facebook gave access to sensitive user data of 87 million user to consultant firm Cambridge Analytica which used AI algorithms to micro-target their political ads in the 2016 US elections.

Digital Transformation moved at a relatively slow pace for the past ten years, mainly focusing on improving products, employee experience and processes. But then, after COVID – 19 hit, IT decision-makers were forced to prioritize their IT initiatives in order to increase digital investments. According to IDC, over the next four years, worldwide Digital Transformation technology investment is set to reach at least $7.4 trillion and will be the first time that DX will account for the majority of IT spending – predicted to be a huge 53% of budgets. Digital transformation is a set of methodologies and tools which are used by modern companies to optimize their operational activities, such as increasing their reach power, providing differentiated service and increasing performance. However, digital transformation is not just a new department in the firm, but it is definitely a game-changer in technology's role in the corporate environment. That's why it is increasingly being seen as the 4th Industrial Revolution. "Think of digital transformation less as a technology project to be finished than as a state of perpetual agility, always ready to evolve for whatever customers want next, and you'll be pointed down the right path."-